The Alabama ASTA Travel Trade Show is a regional trade expo that brings travel advisors, tour operators, destination representatives, and supplier partners together for scheduled business appointments, product showcases, and professional networking. It takes place at the B and A Warehouse in Birmingham and serves as a marketplace for Alabama travel professionals and visiting suppliers to build partnerships and learn about current industry offerings. The event is organized by the Alabama chapter of the American Society of Travel Advisors and is notable for facilitating face‑to‑face meetings and industry networking within the travel trade community.